🛍️ Shopify Fee & Profit Margin Calculator (2026)
Calculate accurate net profit for your Shopify store. Models 2026 Shopify plan tiers (Basic, Shopify, Advanced), credit card gateway rates, app subscriptions, CAC ad spend, and break-even pricing.
1. Store Sales & Subscription Plan
2. COGS, Ads & Operating Apps
Monthly Store P&L Statement
| Gross Revenue | $15,000.00 |
| Plan Base Fee ($39/mo) | -$39.00 |
| Payment Gateway (2.9% + 30¢) | -$525.00 |
| App & Theme Subscriptions | -$120.00 |
| Cost of Goods Sold (COGS) | -$4,500.00 |
| Shipping Costs Paid | -$1,800.00 |
| Paid Ad Spend | -$3,500.00 |
| Net Take-Home Cash | $4,516.00 |
Frequently Asked Questions (Shopify Fees & Profit)
How much does Shopify charge per transaction in 2026?
If you use Shopify Payments, online credit card rates are: Basic plan (2.9% + $0.30), 'Shopify' plan (2.7% + $0.30), and Advanced plan (2.5% + $0.30). If you use an external third-party payment gateway (like PayPal or Stripe directly), Shopify imposes an additional transaction fee of 2.0% (Basic), 1.0% (Shopify), or 0.5% (Advanced).
How much do Shopify subscription plans cost?
When billed monthly, the plans are: Basic Shopify ($39/mo), Shopify ($105/mo), and Advanced Shopify ($399/mo). If paid annually upfront, Shopify typically discounts subscription pricing by 25%.
When should you upgrade from Basic Shopify to the Shopify plan?
You should upgrade to the $105/mo Shopify plan when your monthly store revenue exceeds approximately $33,000. At this volume, the 0.2% savings on credit card processing (2.7% vs 2.9%) completely offsets the $66/month increase in subscription fees.
Is Shopify cheaper than Amazon or Etsy?
On a per-sale basis, yes. Shopify's transaction take-rate is only around 2.9% + 30¢, compared to 9.5%–10% on Etsy and 15%–40% on Amazon. However, with Shopify you must fund your own customer acquisition (paid ads or SEO), whereas Amazon and Etsy provide existing marketplace buyer traffic.
What is a good profit margin for a Shopify store?
Healthy direct-to-consumer (DTC) e-commerce stores aim for a 15% to 25% net profit margin after COGS, ad spend (CAC), shipping, Shopify subscription fees, and app expenses.
What hidden fees exist on Shopify?
Common secondary expenses include paid Shopify App Store plugins ($20 to $200+/month for email marketing, upsells, reviews), custom domain renewal ($14/year), chargeback dispute fees ($15 per occurrence), and paid advertising costs.
How is Break-Even CAC calculated for Shopify?
Break-Even Customer Acquisition Cost (CAC) is the maximum amount you can spend to acquire an order without losing money: Retail Price minus (COGS + Shipping Cost + Shopify Payment Fees). If your product sells for $50 and production/fees equal $22, your break-even CAC is $28.
Does Shopify take a cut of shipping fees charged to the buyer?
Shopify does not charge a platform commission on shipping, but credit card processing fees (e.g. 2.9% + 30¢) apply to the total transaction amount paid by the customer, which includes shipping and taxes.