💼 Sponsorship Pricing Calculator
Stop guessing your rates. Price sponsorships from views (CPM) and followers — then quote the range with confidence.
How Sponsorship Pricing Works
Brands pay for attention with intent. Two industry-standard methods price it: CPM pricing (views × rate per thousand) and the follower rule (a few cents per follower). Professionals quote from both and negotiate in the overlap.
The Formulas
Follower Rate = Followers × $0.01–$0.05
CPMs vary wildly: $15–$30 is typical for YouTube integrations, $20–$50+ for niche B2B, $10–$20 for TikTok/Instagram. Add 25–50% for exclusivity, rush timelines, or whitelisting rights. Never publish a fixed rate card publicly — it caps your upside with big brands.
Worked Example
150,000 avg views at a $25 CPM = $3,750/post. Follower rule: 100,000 × $0.02 = $2,000/post. Suggested range: $2,000–$3,750 per deliverable — quote $3,750 as the ask with room to meet near the middle. A 3-post package at the midpoint (~$2,875) prices at $8,625.
Negotiating Like You Mean It
Your first number anchors the negotiation — quote the top of your range (the CPM-based figure) and let brands negotiate toward the middle, never opening with your floor. Package deals close bigger: 3-post bundles or 90-day ambassador programs at a 10–15% volume discount beat one-off posts on total revenue and relationship depth. Charge explicit premiums: 25–50% for category exclusivity, extra for whitelisting/paid amplification rights, and rush fees for sub-7-day turnarounds. Build a one-page media kit (audience demographics, average views, engagement rate, past brand results with screenshots) — proof of ROI justifies every rate increase. And track performance obsessively: creators who report back view counts, click-throughs, and conversions get renewed at higher rates; creators who go silent get replaced.
The follow-up fortune: most creators never follow up after sending rates — yet 50%+ of brand deals close on the second or third touch. Send a polite bump after 5 business days with one new proof point (a recent viral post, a press mention). Persistence, not discounts, is what converts hesitant brands.
Frequently Asked Questions (FAQs)
How much should I charge for a sponsored post?
Between the CPM-based rate (views/1000 × $15–$30) and the follower rule ($0.01–$0.05 per follower). Quote the top of the range — brands expect negotiation.
What is a good influencer CPM?
$15–$30 for YouTube, $10–$20 for TikTok/Instagram is typical; niche B2B or finance audiences command $30–$50+. Micro-influencers often earn higher effective CPMs due to trust.
Should I charge more for exclusivity?
Yes — 25–50% premium for category exclusivity (e.g., no competing brands for 60–90 days). Exclusivity without a premium is leaving money on the table.
Flat fee vs. performance-based deals?
Prefer flat fees for predictable income; accept performance bonuses as upside, not the base. Pure affiliate/rev-share deals transfer all risk to you — price them accordingly.
How do I raise my rates over time?
Raise 10–20% every 2–3 brand deals or quarterly as metrics grow. Track past deal performance (views, conversions) — proof of ROI justifies every increase.
Last updated: September 2026